Diesel – Market Share by Model

Posted: September 29, 2010 in Being Green, Green Technology

I found this article at Edmunds AutoObserver interesting – GM seems to be considering diesel engines in its lineup of light passenger / trucks.  First thing they should do is apologize for their first attempts back in the 80’s with those abominations they sold (GM took a gas engine and tried to cheaply convert it into a diesel engine – it was an abject failure and not only did GM look quite amateur it ruined diesels image to most Americans).  A nice little loss to society as a whole as the old adage when “what is good for GM is good for America”.

Most Euro automakers have versions of diesel engines over here in the states and they are quite reliable and powerful – plus with highway mpg that meets or exceeds hybrids as they churn along at 1,500 rpms – is quite enticing.

Though often the delta with a gas / diesel is less about the extra cost of the engine – it is often b/c the automaker adds extra luxuries automatically when you opt for the diesel engine.  If you look at the delta for the Audi Q7 TDI – it is also a highly optioned SUV over the gas equivalent, and on the flip side, Audi keeps trim levels pretty even so the A3 gas-diesel delta is only ~ $500.  There is a federal tax credit mixed in here.

Here’s a link to the entire article.

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